PRESS

Unified Products and Services Services

Announces Availability of ActiveAdz

Guest WiFi Monetization Is Finally Possible

 

Irvine – February 10, 2016 Unified Products and Services announced immediate availability of ActiveAdZ, finally enabling network hosts to monetize their Guest WiFi offering.

“ActiveAdz represents a shift in Guest WiFi offering economics.  The cost of free guest wifi to date has been strictly borne by the network host.  Unified now taps into the near limitless pool of mobile video ads to generate revenues for it’s network host partners ,” said Kevin Dailey, President at  Unified Products and Services. “Retailers, hospitality providers, restaurants, fitness locations, entertainment venues and have all faced this expensive customer experience issue.”

            According to eMarketer mobile video ad spending will reach 26.4% of the $220 billion Total Media Ad Spend by 2018. Network hosts that are part of Unified’s “Network of Networks” now have a way to capture a portion of these ad expenditures to offset operational expenses of Guest WiFi. 

ActiveAdz Availability

ActiveAdz is cloud based and requires no installation of servers or software to become operational. After viewing the “Accept and Connect” page ActiveAdz serves a fifteen or thirty second video ad to mobile devices in under two seconds, in exchange for up to two hours of free wifi Internet connectivity. The revenues generated from the ads are shared with the network host to deliver a strong return-on-investment on an asset previously considered a sunk cost. Over time the network will deliver positive cash flow in exchange for a minimal impact on users.

Wireless hardware providers and installation partner organizations can now use ActiveAdz as a value added overlay to proposed solutions to provide a strong ROI on multipurpose network deployments that previously had no return. 

A demonstration user interface can be found at http:activeadz.net/demo with live ads being delivered to the system in real time.

Positive Customer Impact

Several customers have already benefited from deploying ActiveAdz. A fitness chain, recently committed to deploying ActiveAdz to 300 locations of its national network. ActiveAdz will enable members to stream audio and video during workouts, resulting in superior coverage, reduced data charges and higher throughput.  The system will also eliminate user name and password management problems incurred in today’s home grown solutions.

 

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ABOUT Unified Products and Services

Unified is a National provider of Guest WiFi solutions. Unified’s technology allows organizations that face increasing demand from their customers for free Guest WiFi access to the internet.  Unified provides two separate and unique methods to help companies grow their bottom line while giving the customers what they want: GuestAdz and ActiveAdz.  Our cloud based Ad Serving platforms allows for internal or external of advertisements customized for the Network host’s audience. These solutions can also drive increased Social Networking connections, collect demographic data for analysis, deliver emails and SMS messages to the customer or simply deliver a revenue sharing model that increase profits with nominal effort. The Global Mobile Advertising Market is valued at $15.33 billion in 2014 and is expected to grow at a CAGR of 26.40 % to reach $99.89 billion by 2022 Unified helps our partners capture a portion of this exploding market for themselves. For more information, visit http://www.unifiedps.com

 

For more information, press only:

Kevin Dailey

714-361-9000 x 201

press@unifiedps.com

For more information on ActiveAdz:

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